"I guess I wasn't cool enough or popular enough to be Target's spokesperson. I forgot, you need to be a Millennial to qualify as an Alpha consumer in the digital universe. Target's application process was long drawn and invaded far too much of the little that is left of my privacy compliments of social networks. I am a college student, which should have qualified me but apparently I have spent more years on the analog side to be accepted on the other!
Too bad Target, because I know someone who knows someone who...."
So, if you want to use social media for spreading the love, do consult the Word of Mouth Marketing Association's guide to ethics, below (which apparently, Target, didn't quite do)."
http://www.womma.org/blogger/read/
Here are some popular links on viral marketing strategies and examples:
The Top 10 Viral Marketing Campaigns Of All Time
by Patrick Altoft on June 12, 2008http://www.blogstorm.co.uk/the-top-10-viral-marketing-campaigns-of-all-time/
MarketingSherpa’s Viral Marketing Hall of Fame 2008: Top 10 Campaigns & Results Data
http://www.marketingsherpa.com/article.php?ident=30625
Is Viral Marketing for Everyone? An Interview with Language Trainers, Creators of the Accent Game If you haven’t yet seen the Language Trainers Accent Game, it has won the “best viral marketing strategy of 2008″ (in my eyes).
Posted by Tamar Weinberg on July 29th, 2008
http://www.techipedia.com/2008/viral-marketing-accent-game/
Facebook Publishes “Insider’s Guide To Viral Marketing”
by Michael Arrington on April 21, 2008
The pdf was sent to everyone via a box.net URL. Box say they were unaware Facebook would use them for distribution of the document.
http://www.techcrunch.com/2008/04/21/facebook-publishes-insiders-guide-to-viral-marketing/
So go ahead and infect others. And come back for more round-ups on Internet marketing campaigns on the web.
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